What is a video creation landscape? In modern times, there’s the availability of several video creation tools, on phones and iPad or tablets. Such common free video creation tools are used to transform pictures into a video, and enhancements are made to photos that are shared with friends on social media. Some examples are
- Imovie
Microsoft photos
Shotcut
Animoto
With the plethora of such free video making tools, it is possible to get the type of video you want for your purpose. Videos presentations vary depending on the subject and audience.
Different types of video identified are:
- Documentary
Adverts
Tutorial
Scripted presentations
Gifs
Cartoon
Welcome videos
Quotes
Product demos
Video Creation Software
The video creation landscape reveals several video making software that can be divided into the
following categories:
• tools for 15-minute videos
• 30 secs – 1-minute video tools used for social media information
• Tools with drag and drop feature for transforming an image like putting/adding text and animation, change of contrast and cropping features to send to friends on social media
• Tools with watermark of the producers that can make 5-15 minute long videos with the free option, like Biteable, Screencastomatic, Adobe spark, etc
• Immediate live recording tools or sites like Facebook, YouTube, etc
• Tutorial creation tools like Teachable, Thinkific and their alternatives
• Adobe Creative Cloud
• Techsmith tools like Camtasia, Snagit, etc
• Digital Cameras
There are also tools that take care of a single aspect of multimedia namely sound or audio enhancing tools like Audacity
Obviously the simple everyday tools do not or may not do these tasks in great detail.
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5 Things to consider for producing a good video
• Quality of audio and visuals [use quality camera or screencast tool]
• Length [longer videos to be divided into a series]
• Video software that can edit and format for different devices
• Interactivity with an audience, e.g call to action [should not distract from goals]
• Distribution and display channels e.g social media and mobile devices should work well
The best video creation tools, which are paid, takes care of all aspects of video making namely editing parts of it like:
• Cutting,
• Re-positioning
• Adding clips
• Merging video and audio
• Inserting one clip into another
• Adding movement to still objects
• Balancing voice-overs or sound i.e audio or music
• Adding text at appropriate places
• Creating folders for storage of various aspects of a video with appropriate labels for easy retrieval in the future.
Online content creators and those in online teaching business make their tutorial videos using experts or tools with features for 1 on 1 coaching, and provide a secure membership site. Such tools incorporate secure downloads for members, through sales pages, and check out features.
Some of such tools both paid and free are
• Teachable
. Thinkific
• Wondershare Filmora
• Podia
• Udemy
. YouTube
• Screencastomatic
. Google slides
. PowerPoint
. Camtasia
. Adobe creative cloud tools
Just like image download and edit sites, the following are video edit and download sites.
• Wevideo
• Moviemaker online
• Video toolbox
• Clipchamp
When using free tools, you may have to use several of them to complete one task, as the features are limited. It is necessary to try hands-on more of such tools to know which one to use for which task to enable quick editing. The free trial period of the paid tools always come in handy.
Training is also given in the multimedia profession for experts leading to careers like;
• Captioners
• Film and video editors adding sound like music, audio, making advanced enhancements, etc.
• Animators
• Adding transitions
• Motion graphics
• Audio production experts
• Digital camera operators
These skills lead to jobs available in companies with an online presence, TV stations, newsrooms, private video making companies, print, and digital studio businesses. They focus on emerging trends and ensure competitiveness that results in improved service in organisations and businesses.
Let us know the skills and video software you use in the comments area below. Also also like and share. Thanks.
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