An additional way of doing keyword research is by using paid tools. Unlike free methods, using paid keyword research tools helps you find more metrics about a keyword; like websites using that keyword, frequency of occurrence of keyword phrases in the search engines, and more.
The best Keyword Research Tools
Online, there are many reliable paid keyword research tools. I’ll only provide a few here, and I encourage you to look for more of these tools, review them, and choose the metrics you believe your website business will need. They are:
- SEMRush
- Moz Explorer
- Ahrefs
- Jaaxy
- Google Keyword Explorer
- Answer the public
What kind of Information is provided by Keyword Research tools?
Some of the information offered by keyword research tools is listed below. There are similarities in the information given though the name used for it may differ from one tool to another.
Search volume – that is the average monthly search volume of a search term, or over a period of time.
Keyword difficulty – refers to whether a keyword would be difficult to rank or not.
Domain or Site Authority – the ranking score of a website from 1-100. The latter being the highest.
Competitive density – is how often a search term appears in a post, relative to the total number of words.
Search intent – is what a searcher has in mind when using a particular search phrase.
Keyword Analysis – tells you some facts about a keyword e.g whether it is a good keyword to use, and whether it can rank.
Domain availability – whether you can use a keyword phrase as a domain name.
Site rank tracking – shows where your site ranks for some chosen keywords
Keyword Suggestion – provision of more keywords based on the seed keyword put into the tool. This is the same as a keyword generator.
Keyword gaps – new and infrequently used keywords
Filters – used to reveal unique keywords.
Content Explorer – checking others sites in the same niche for their keywords.
Alphabet soup analysis – using various alphabets to find more keyword phrases.
Other metrics to look out for:
The listed are other metrics that are also quite important to most businesses:
- Site audit
- Backlinks i.e sites pointing to a site
- Technical SEO giving opportunities to improve SEO
More terms to understand
- Long tail keywords
- Low competition keywords
The Importance of Technical Information on Keyword Research Tools
Such information helps you to know how your site is performing and which areas to improve upon.
Whichever tool or metric is chosen depends on your needs and preferences.
Are these metrics important for your business?
If you are just starting out you can use the free tools or lower priced options offered by each tool. Such options may only serve a single purpose.
Most of them have a Google browser extension that shows these metrics from a bird’s eye view
Indeed most of the tools are great, but pricey and comparable to each other. If you are operating on a budget you may not opt for a paid option.
How to find metrics on paid keyword tools?
You can learn from videos or guides provided about the above mentioned tools.
You’ll be requested to sign up to the sites to get all the details you require. Additionally make a Google search for the pros and cons of each tool.
Are there less priced keyword research tools?
Yes, there are. Make a Google search for less priced ones, note their prices and features.
Also make a search for, and study reviews of the various tools.
Google Keyword Browser Extensions Recommended
- Mozbar chrome extension,
- SEMRush chrome extension.
- Keywords Everywhere chrome extension
- SEO Minion chrome extension
It is advisable to activate only one extension as a start; as activating all at once can get you confused. You can alternate their use untill you settle for one or two that you find acceptable.
These extensions show various metrics under the websites listed on the first page of Google. For example you’ll find the Domain or Site Authority of a site, which is the performance of a site in the search engines.
Alphabet Soup Technique on Jaaxy
The Jaaxy keyword tool automates the alphabet soup technique. Also check out how to select keywords, using the alphabet soup option of Jaaxy keyword tool. The video below shows how this works on Jaaxy.
Now you know what paid keyword research tools do. Don’t hesitate to try them for yourself. If you’ve enjoyed this post, leave me a comment and share.