“What skill sets are required to land a content marketing job? Who is a Content Writer? One may ask!”
A Content Marketer is one who writes relevant and engaging content in all its forms namely website posts, copywriting for adverts, infographic, pictures, surveys, video content, podcast, e-book, social media posts, researching etc. He or she, in addition, performs a variety of tasks.
Such that one moment he may be on web design or search engine optimisation and the next minute be on a graphic design task. Such a skill set and knowledge are not only necessary for producing great content but for continued success as a Content Creator.
Additionally, a Content Marketer may have a variety of background knowledge, including business, graphic design, writing, and IT fields. He should also have the ability to think creatively. And to be abreast with current information and updates of Google and industry trends.
Popular Titles Used in Adverts for Content Marketers
Advertisements for the position comprises one or more of the following designations:
- Social Media Activist
Internet/Online Marketer
Digital Marketer
Social Media Specialist
Social Media Manager
Copywriter
Marketing Co-ordinator
Some of these skills are acquired on the job and others are learned whilst undergoing training. One can choose to specialise in only selected skills. Companies and organizations usually employ a team with these skills, or alternatively hire jobs out to freelancers.
Job Functions Listed in Adverts often include the following:
- Write a blog post
Manage website - Excellent writing and language skills
- Knowledge of WordPress content management system (CMS)
- Superior time management skills
- Proofreading and editing
To buttress this point is the fact that office workers in modern times are expected to have technology-related skills even for non-techy related positions. This includes knowledge of how to create marketing campaigns, use design tools, know basic HTML or coding skills. Not leaving out the use of technology applications like social media, Microsoft tools, mobile IOS, and Android devices. This is necessary, as the need to adapt quickly to new tools and learn fast in a wide range of roles, is becoming apparent.
This state of affairs has affected all types of professionals namely journalists, marketers, administrators, teachers, and freelancers especially, those who are acquiring new skill sets.
Free and Paid Course Sites
If you are a Content Marketer with the required skill sets look for a job in one or more of the above positions. The same thing applies if you are looking for work as a freelancer.
Likewise, if you are thinking of acquiring some qualifications, there are lots of both paid and free resources online to take advantage of.
Check out Coursera, Udemy, and Lynda.com for skills training courses.
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