Creating Marketing videos on Youtube
Note*. This post has been updated.
Start creating your marketing videos with Windows Movie Maker, which is free and comes with enough features for editing on pc or laptop or app. It can be used on windows 11, 10, 7, 8, XP and also Win Movie Maker App for Android and iOS. This video shows the use of windows movie maker;
- https://www.youtube.com/watch?v=Fk6rnA8lcBg
Additionally, also find out how Screencastomatic works. First, go to Screencastomatic.com and set up an account. Then download and launch the software onto the desktop of your pc or laptop. A maximum length of five to 15-minutes videos is allowed for the standard version.
Steps to follow:
- Find and save free images related to the video or storyline you have in mind from Google. (add free to use to your search term). You can also use any personal video recordings you already have.
- Screencastomatic records anything on your screen. Position or enlarge the recording area of Screencastomatic on your video or images one after the other, as you want it to appear in the new recording. Click record after the countdown to begin recording.
- You can add sound or audio by recording (your voice) directly into Screencastomatic or use the sound recorder on your pc.
There are tutorials on Screencastomatic for your guidance. Audacity is another free software for recording sound. Apart from what’s found in the YouTube creator studio, there are several free instrumental and background music sites available online to download for your use.
Making marketing videos to upload on YouTube involves the use of paid tools as well, most of which can be obtained from techsmith.com, and adobe creative suite and many others. These tools make the process easier and faster.
When completed, upload the video onto YouTube as a draft and add enhancements to it from the Creator Studio. Features of the new YouTube Creator Studio can be found here:
- https://youtu.be/kjAuCYwG67k
How to Customise YouTube Video
Click information and settings in the Creator Studio and under basic info, put in your
– title
– a description of what the video is about
– tags, and
– keywords from the video which should also be in the title and body
On the video, ask viewers to like, comment and subscribe to your channel.
After the enhancements, change the setting from unlisted or private to public.
YouTube Page Cover
Also in your dashboard, add a channel page cover which, should reflect the type of videos you will publish.
Again, you can use both free or paid tools from image creation and editing software like canva.com, pic monkey etc. to make your YouTube channel cover.
Get views and subscribers
After doing all this, publicise or promote your video to get more views, by sharing it on the various social media and video sites.
Suggested Resources:
Check amazon.com for Video Tool Guides for Entrepreneurs. E-books that help your discover fast and cheap ways of creating videos.
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